Beyond Search Engine Optimization: Bringing Profits to Your Website is your guide to understanding how and why websites succeed. The book focuses on how small businesses can use solid Web strategies and tactics to increase traffic, and more importantly, profits from their websites.
The book is written for small business owners — whether they are technically-savvy or not — who are responsible for increasing traffic to their website.
The book takes a step-by-step approach, with easy-to-understand directions and proven case studies culled from the authors’ years of experience running one of the country’s fastest-growing, and most successful small business marketing consulting firms, 360 Business Consulting.
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